Jony Ive: The Genius Behind Apple's Greatest Products

Jony Ive: The Genius Behind Apple's Greatest Products

“Different and new is relatively easy. Doing something that’s genuinely better is very hard.” —Jony IveIn 1997, Steve Jobs returned to Apple as CEO with the unenviable task of turning around the company he had founded. One night, Jobs discovered a scruffy British designer toiling away at Apple’s corporate headquarters, surrounded by hundreds of sketches and prototypes. It...

DownloadRead Online
Title:Jony Ive: The Genius Behind Apple's Greatest Products
Author:Leander Kahney
Rating:
Edition Language:English

Jony Ive: The Genius Behind Apple's Greatest Products Reviews

  • David Schwan

    A great book but probably many would find dry and over detailed, I however found it had the right amount of detail. The author gives us an in depth look at the Apple Industrial Design Group (IDg). Having been a long time Apple user (since 1980) it was great to see some of the underlying thought processes involved in the design of Apple products. This book goes beyond just design and shows us how Jony Ive has pioneered many new manufacturing processes, he has extended the way many things are buil

    A great book but probably many would find dry and over detailed, I however found it had the right amount of detail. The author gives us an in depth look at the Apple Industrial Design Group (IDg). Having been a long time Apple user (since 1980) it was great to see some of the underlying thought processes involved in the design of Apple products. This book goes beyond just design and shows us how Jony Ive has pioneered many new manufacturing processes, he has extended the way many things are built today. For anyone interested in industrial design this is an essential book.

  • Chris O'Brien

    Nice read by a long-time Apple reporter. It's a challenge because in part, Ive's life story is sorta dull compared to Steve Jobs. No crazy fruititarian diets. No LSD trips. And in the telling, Ive never seems to experience setback. So the drama factor is low. Still, the book does a good job of explaining the messy and complex details of product design, which are laborious and tedious and rarely feature the simple narratives that later become myth.

  • Ben Gillam

    Interesting read, reveals some alternate views on the apple history not from Steve Jobs perspective. Jony Ive is an amazing designer and very interesting to read about. Book was a little slow to get going but worth seeing it through.

  • VijayaRaghavan S N

    I would say the book deserves a rating of 4.5 stars which can be rounded off to 4 stars. It is rounded off to 4 stars and not 5 because of Walter Isaacson and his biography on Steve Jobs (titled Steve Jobs). I did a grave mistake of reading the book 'Steve Jobs' before this one. And so, my definition of a biography was set at soaring heights by Isaacson. The amount of research and number of pages on the guy on whom the book is based on defined the book 'Jobs' and which in turn defined what a bio

    I would say the book deserves a rating of 4.5 stars which can be rounded off to 4 stars. It is rounded off to 4 stars and not 5 because of Walter Isaacson and his biography on Steve Jobs (titled Steve Jobs). I did a grave mistake of reading the book 'Steve Jobs' before this one. And so, my definition of a biography was set at soaring heights by Isaacson. The amount of research and number of pages on the guy on whom the book is based on defined the book 'Jobs' and which in turn defined what a biography should be. And quite naturally that was what I was expecting with this one too. Even though adequate research was done on Jony Ive, the number of pages was cut into half of what Isaacson offered in his book (perfectly adhering to the mantra of Apple "get rid of the crappy stuff").

    If 'Jobs' was a classic among biographies, then 'Jony Ive' is a cool one. Its like Christopher Nolan's Batman vs Zack Snyder's Batman. One thing that pisses me off in biographies is the shit people say such as "I saw the potential in him the first time I met..." or "the moment I saw him I knew he was going to scale heights". I mean, what the shit. This is similar to shit I hear when eminent personalities or celebrities pass away such as "he was a great soul" or "he was like a brother to me". In reality, they two wouldn't have seen each other eye to eye, but after his death, that guy suddenly becomes his all in all. The book 'Steve Jobs' was filled with such crap (mostly from Sculley and other people with whom Jobs had a fall out). But Leander Kahney has put a lid on such shit in 'Jony Ive'. That is one reason why I loved this book more than 'Steve Jobs'. And another major factor is that, there's a limit to which one can go on reading about the same guy. Yeah, I know its a biography and that the book should be based on him, but it gets boring after a time. Kahney made sure that he talked about people around Jony Ive too. He even included some light moments and occasional humor.

    In the minds of general public, who doesn't know much about Apple Inc in detail, they have a misconception that it is Jobs who revived the company. Well, technically it is correct. But Kahney has pointed out that it was Robert Brunner who started the revolution in Apple to shift the control from Engineering team to Design team which in turn laid the foundation for the upcoming years of prosperity. In fact, it was Brunner who unearthed the talent in Jony by giving him free reigns. All Jobs had to do was spot this gem who was already sparkling in the Design Team. Kahney didn't suck up to Jobs and his followers, instead he had the guts to reveal the true reformer who was not out there to be seen in the public. The amount of information included in the book regarding Apple and its product development process surprised me considering how much of a secretive organization Apple is.

    One other reason why I loved the read was because I have never read another in which the pages were so soothing to the eyes. The spacing between the words and lines were perfect. Unlike 'Steve Jobs' I never felt I was straining too much while going through a page.

    In spite of all these positives, I took away one star because as I said in the beginning, 'Steve Jobs' set the definition for what a biography should be. Even though I enjoyed this much more than the former, I had to do this *sobbing.

  • Dariusz Nawojczyk

    Dlaczego nie mamy w Polsce swojego Ive'a? To bardzo proste: nad Wisłą Jony zostałby zatłuczony siekierami jak Miciński, albo musiał się otruć jak Witkiewicz na wieść o nadchodzącym ze wschodu "Done Manifesto". Zaszpachlować, podeprzeć patykiem, a wieczorem uczcić życie przy wódeczce to objawy kultury, która nieprędko wykształci własnych geniuszy. Jeśli w ogóle, bo przy tym, co my tutaj robimy, bardziej prawdopodobne jest, że zastąpią nas roboty.

  • Santhosh

    Steve Jobs has always been a great admirer of creativity and innovations. Steve Jobs found a man who has good passion for creativity and design just like him. Jony Ive, An English man who proved his masterpiece in almost every apple product. Jony Ive, turned out to be the favourite of Steve. Steve will have a design in his mind and Jony will build it for Steve. Jony was very much into design as a passion rather than a job. After the success of apple 2, Jobs wanted to do something different. Stev

    Steve Jobs has always been a great admirer of creativity and innovations. Steve Jobs found a man who has good passion for creativity and design just like him. Jony Ive, An English man who proved his masterpiece in almost every apple product. Jony Ive, turned out to be the favourite of Steve. Steve will have a design in his mind and Jony will build it for Steve. Jony was very much into design as a passion rather than a job. After the success of apple 2, Jobs wanted to do something different. Steve wanted Jon Ivy to take the mp3 player design to a next level. Jony had his intentions clear and neat. He will always tell his team to not worry about the cost as that is not their Job. If Jony had pocket full of cash, he will allow you to pull as much cash as you can just to get the expected output. A good enough design is always not a good enough for apple, that made Jony to go miles ahead with the iPhone.Jony has always been in the good books of Steve just because of his dedications. This book tells us how Jony joined apple and what it took Jony to be the Jony that apple see’s.This book also defines Opportunity and Legacy Jony had. On the whole anyone who like apple will enjoy this book as much as the apple they have!

  • Gavin

    Good Profile of Jony Ive. I wish it was more detailed.

    Favorite Quotes from the book:

    -----

    (Referring to one of Jony's teachers in design school)

    “And he had these fantastic big brushes in his pocket. When he came round, he wouldn’t just stop and talk to us; he would make us brush off what we were working on and clear a little space. Even if it was terrible, and in our minds didn’t deserve any clearing of space, there was something about respecting the work; the idea that actually it was important

    Good Profile of Jony Ive. I wish it was more detailed.

    Favorite Quotes from the book:

    -----

    (Referring to one of Jony's teachers in design school)

    “And he had these fantastic big brushes in his pocket. When he came round, he wouldn’t just stop and talk to us; he would make us brush off what we were working on and clear a little space. Even if it was terrible, and in our minds didn’t deserve any clearing of space, there was something about respecting the work; the idea that actually it was important – and if you didn’t take the time to do it, why should anybody else?”

    -----

    (Talking about Brunner's management at Apple)

    "Attempting to keep the spirit of innovation alive, Brunner had started conducting offline projects – what he called ‘parallel design investigations’.

    ‘The idea was to develop new form factors, new levels of expression and strategies for handling new technology without the pressure of a deadline,’ he explained. Critically, Brunner wanted to keep this type of investigation ‘off-line’ because it allowed his team to make mistakes, to feel separate enough from the grind of production that the creative juices could percolate. ‘Because the ideas generated off-line are often our best ideas, parallel design investigations can be extremely valuable,’ he said. ‘This information not only enriches our language, it gives you something to point to and say, “This is what we can move towards”."

    -----

    “As industrial designers we no longer design objects,” Jony said. “We design the user’s perceptions of what those objects are, as well as the meaning that accrues from their physical existence, their function and the sense of possibility they offer.”

    “They discussed topics like “objects that dispense positive emotions”; one of the designers suggested a transparent gumball dispenser as an example of this,” Leander Kahney writes.

    “The Industrial Design team also discussed how other businesses, like the fashion industry, might approach the problem,” Kahney explains.

    “We talked about companies like Swatch—companies that broke the rules—that viewed technology as a way to the consumer, not the consumer as the path to the technology,” Jony said.

    Later, Jony explained his thinking this way. The computer industry “is an industry that has become incredibly conservative from a design perspective,” he said. “It is an industry where there is an obsession about product attributes that you can measure empirically. How fast is it? How big is the hard drive? How fast is the CD? That is a very comfortable space to compete in because you can say eight is better than six.”

    But Jony offered a key insight: “It’s also very inhuman and very cold. Because of the industry’s obsession with absolutes, there has been a tendency to ignore product attributes that are difficult to measure or talk about. In that sense, the industry has missed out on the more emotive, less tangible product attributes. But to me, that is why I bought an Apple computer in the first place. That is why I came to work for Apple. It’s because I’ve always sensed that Apple had a desire to do more than the bare minimum. It wasn’t just going to do what was functionally and empirically necessary. In the early stuff, I got a sense that care was taken even on details, hard and soft, that people may never discover.”

    — Page 117

    -----

    “In the months after the iMac launch, the A team also perfected a new methodology for developing products. Called the Apple new product process, or ANPP, it would emerge as one of the keys to Apple’s success.

    Not surprisingly, in the world according to Steve Jobs, the ANPP would rapidly evolve into a well-defined process for bringing new products to market by laying out in extreme detail every stage of product development.

    Embodied in a program that runs on the company’s internal network, the ANPP resembled a giant checklist. It detailed exactly what everyone was to do at every stage for every product, with instructions for every department ranging from hardware to software, and on to operations, finance, marketing, even the support teams that troubleshoot and repair the product after it goes to market. “It’s everything from the supply chain to the stores,” said one former executive. “It’s hooked into all the suppliers and the suppliers’ suppliers. Hundreds of companies. Everything from the paint and the screws to the chips.”

    The ANPP involves every department from the outset, including functions like marketing, whose work will only be seen after the product is launched. “It’s very important at Apple that the needs of the customer and needs to compete in the marketplace are considered when we create a product right from the beginning,” said Apple’s head of marketing Phil Schiller. “[M]arketing is an equal member of the team creating our products, along with the engineering and operations team.”

    “The system applied to Jony’s department, too, as the designers now had to tick off all of the steps, from investigation and concept to design and production. Sally Grisedale, former manager of Apple’s advanced technology group (which worked closely with the design group), said it was the systematic documentation that set Apple’s ANPP apart.

    “It’s all written down. It has to be. There are so many moving parts,” she said. “Even when I was there, all the processes were worked out. That’s why [Apple] was such a perfect company to work for, because they had booklets on how they do it, and they helped you, when building the software or the hardware. It had to be really systematic. So it was a very rude awakening for me to go a different company like Excite or Yahoo because they had none of that! Nothing written down. Like, Process? Are you kidding? Just “ship it and get it out there!”

    Another inspiration for the ANPP was the modern engineering management system known as “concurrent engineering,” which permits different departments to work in parallel (unlike the old model, under which projects get passed from one team to another in serial).”

    “At the old Apple, the engineers would work on a product before passing it to the designers to skin it. This wouldn’t work for Jobs’s new Apple, with the increased primacy of the ID studio.”

    -----

    "Former Apple design leader Bob Brunner told Kahney, "Apple designers spend ten percent of their time doing traditional industrial design: coming up with ideas, drawing, making models, brainstorming. They spend ninety percent of their time working with manufacturing, figuring out how to implement their ideas."

    -----

    "This is a defining moment, where hardware fulfills it promise and simply gets out of the way. A shape of glass existing solely to contain an experience. The user interface will be how we remember a device, fondly or not. The way it looks and reacts. It will live in our cars and living rooms, become part of the architecture, cover our landscapes. It will affect the media we consume, the way we look at the world, and how we learn and communicate. Here’s to the age of the user interface."

    -----

    “Our goal isn’t to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it’s the truth. “Our goal and what gets us excited is to try to make great products. We trust that if we are successful, people will like them, and if we are operationally competent we will make revenue, but we are very clear about our goal." —Jony Ive

  • Eric Franklin

    This book is positively chockablock with insights regarding Apple's unique Industrial Design and Product Development process, making it a worthwhile read for people in the industry trying to get a better sense of how Apple keeps managing to churn out hit after hit. What makes Apple unique and how did it come to place Industrial Design at the core of it all?

    * Don't create a product just because you can be competitive. Build a product where you believe you will own the category.

    * Focus. Kill produ

    This book is positively chockablock with insights regarding Apple's unique Industrial Design and Product Development process, making it a worthwhile read for people in the industry trying to get a better sense of how Apple keeps managing to churn out hit after hit. What makes Apple unique and how did it come to place Industrial Design at the core of it all?

    * Don't create a product just because you can be competitive. Build a product where you believe you will own the category.

    * Focus. Kill products that do not meet that bar (frees you to focus on things that matter). Apple did this with Newton and printers.

    * Don't expect customers to tell you what they want. You have to think about this harder than they do so that it fulfills a primal need when they experience it. Jony's team didn't ask customers what they wanted in a phone or in a music player.

    * It's more important to be right than first.

    * Double down on things that prove to be competitive advantage. When Apple launched unibody enclosures milled from aluminum, they literally bought every milling machine being produced until they could hit their scaling needs. Nobody else could copy it.

    * Design is not just how something looks, it's how it works.

    The reason this book only gets three stars from me, however, is that it's the biographical parts about Jony Ive that fail to resonate, given that they lack his own voice as a contributor. This is a great look at a company that is built from the ground up to do things differently, but I suspect this will not be definitive on Jony Ive or his legacy.

  • Steve

    I have to declare my hand here as I have had a long association with Apple, from commercially programming the Apple IIe through 10 years working for the company, to the many friends I still have there. I approached this book with an open mind - could Leander Kahney have persuaded the famously private Jony Ive to speak? The answer is a resounding 'no'. This book admits its failure to open up many primary sources, except as far as the beginnings of Jony's career is concerned. The rest is mostly re

    I have to declare my hand here as I have had a long association with Apple, from commercially programming the Apple IIe through 10 years working for the company, to the many friends I still have there. I approached this book with an open mind - could Leander Kahney have persuaded the famously private Jony Ive to speak? The answer is a resounding 'no'. This book admits its failure to open up many primary sources, except as far as the beginnings of Jony's career is concerned. The rest is mostly requiting and restating information already in the public domain and drawing conclusions that are frankly wrong.

    I lived through many of the product and organisational issues that confronted Apple during the mid 90's through to Jobs' return and culminating in a personal meeting with Steve, Jon Rubenstein, Avi Tevannian and Phil Schiller on the 4th floor of Infinite Loop that led to my decision to leave the company. So I have some insight. I can tell you that Apple is more more secretive now than in 1990, that engineering teams are incredibly personally diverse in their thinking and interests and that they do indeed socialise outside of their immediate colleagues. The idea of Fortress Apple is dated and not a new phenomenon at all. It was always the case even before the Infinite Loop complex was constructed that employees could not move freely from one building to another 0 that the holding of a badge did not grant a person access.

    My biggest disappointment here is that this book does;t deal much with Jony Ive and his personal philosophies but churns through Apple in general as a source of innovation and controversy. As a result, for anyone remotely interested in Apple, there is nothing new here. Jony Ive has famously given interviews in the past about design and his beliefs so why Kahney had so much difficulty with primary research is puzzling. Perhaps he want dot know more about Apple than Ive and that would always place sources on the defensive. The result is littered with minor errors and no insights of any worth - even the style of writing doesn't compensate for the lack of new insights. Perhaps the book would have been better titled Apple Design: Success and Failures or something similar. If you want to know more about Jony Ive this book will leave you disappointed.

Best Free Books is in no way intended to support illegal activity. Use it at your risk. We uses Search API to find books/manuals but doesn´t host any files. All document files are the property of their respective owners. Please respect the publisher and the author for their copyrighted creations. If you find documents that should not be here please report them


©2018 Best Free Books - All rights reserved.